Fava(TM), after being selected as winning designer for the branding contest started by Hattem Nigma on Logotournament.com I was contacted by Hattem to proceed with the next phase, the company image, this included Bussiness Cards and Stationery.
Shorty afterwards phase 3 started, the product labeling. This was the most intensive part the process. Fava(TM) located in California and me residing East Coast of Canada the challenges were easily meet with great success.
The initial design direction was to give the product line an image that represents both the comany and the target audience and be simple and eye-catching. The final version as seen to the left is what transpired through out the process.you can see the alternate version in the gallery section.